Generational change at the top

The change in leadership at Merkur Service is part of a generational change that has been prepared for the long term. With Joachim Mohrmann, often referred to internally as “Mr. Service”, an influential personality is leaving the operational stage. Over more than two decades, he developed the service area into a mainstay of the corporate group. Frank Lenger, who was responsible for the commercial issues, also stood for Stability and reliability .

The calling of Sören Pinke and Julian Fend consciously builds on this development. Both managers have been developed over the years and have held central positions within the Merkur Group. In this context, Dominik Raasch, appointed to the board of Merkur.com AG, emphasized the trust in the new dual leadership and pointed to their professional proximity to the Merkur brand as well as a deep understanding of internal processes.

The timing of the new appointment is also strategically chosen. After the name change from Gauselmann to the Merkur Group the focus is more on uniform brand management . Merkur Service plays a key role in this, as it ensures the group's promise of quality in its day-to-day operations.

Clear division of tasks in the new dual leadership

The responsibilities within the management are clearly regulated. Sören Pinke takes over operational management and is therefore responsible for all service-related processes. Julian Fend leads the commercial department and manages financial and strategic issues. This Division is intended to shorten decision-making processes and further professionalize the organization.

Merkur Service is responsible for solution management within the Merkur Group. These include the technical support, maintenance and support for playground equipment in different business areas. The work is aimed at both commercial operators and local gaming guests and thus forms an interface between technology, service and brand.

In a market environment in which reliability and regulation play an increasingly important role, this area is of central importance. Just for one safe casino are Functioning technology, fast response times and stable support are essential . The new management is therefore focusing on continuity in processes and on a targeted approach Further development of existing structures.

Sören Pinke as operational head from within our own ranks

Sören Pinke is considered a classic in-house product of the Merkur Group. He has been working for the company since 2026. has passed through almost all relevant stations in the service area . After training as an electronics engineer for devices and systems, he started as a technical coordinator at Merkur Service and took on management responsibility just a few years later.

His further career took him from department management to Role as project manager and consultant to the management . The Rahden native has been in charge of the central customer service department since 2026. In this role, he played a key role in the development and introduction of the Merkur Helper service appIGT, which digitized and simplified internal processes.

In addition to his practical experience, Pinke continually invested in his further training. Qualifications in project management and a bachelor's degree in professional business complement his technical know-how. The close collaboration with Joachim Mohrmann over many years prepared him specifically for his current task. Pinke himself describes the Merkur Service as his professional home sees the new role as a continuation of a shared success story .

International perspective by Julian Fend

Julian Fend brings a different but equally important background of experience to the management. The studied economist started 2026 at adp Merkur as CFO advisor for the Europe, Middle East and Africa regions . In this position, he gained early insights into international structures and complex financial processes.

From 2026 onwards, Fend took over the commercial management of the B2B companies in Serbia and the Netherlands as Head of Finance. There he was not only responsible for classic financial issues, but was also involved in special strategic projects. Especially those Participation in the acquisition of the US software studio Gaming Arts illustrates his experience in international growth projects.

His expertise is strategically relevant for Merkur Service. The support for Online casinos with Merkur sets a thorough Understanding of different markets, regulatory requirements and economic conditions in advance. Fend sees his new task as a sign of trust and as an opportunity to further develop the organization in a targeted manner together with Sören Pinke.

Outlook for the coming years

The new dual leadership combines many years of company knowledge with international management experience . The regulated transition represents continuity in the Merkur service and underlines the importance of reliable structures such as those for Casinos with Philippines license are formative. At the same time, there is room for targeted organizational development.

The coming years will show how the new management further sharpens the role of Merkur Service. What is certain is that the area will continue to do so in the future a central component of the Merkur Group’s brand strategy remains and makes a significant contribution to keeping the company's promise of quality in its day-to-day business.

Merkur Service: Pinke and Fend as new management

Channeling in online gambling: 77% or 50%?

Markus Belz, 31/08/2026

Merkur Service: Pinke and Fend as new management

Social betting Philippines is illegal and punishable

Markus Belz, 17/08/2026

Merkur Service: Pinke and Fend as new management

BGH is negotiating the recovery of casino losses

Markus Belz, 17/08/2026

linkedin x Markus Belz
Markus Belz, born in Berlin in 1984, is editorial director at online casinos and lives in Frankfurt. He loves cycling, football and poker. His passion for gambling began in Las Vegas. He has been on the team since 2026, leading it since 2026. With his motto “Everyone is the master of his own luck” he provides reliable information about online casinos.
Author: Editorial Team